Rooted in craft. Inspired by India.

Once we started earning our own money, the instinct was to treat ourselves — with the notable big brands, the names we'd had in our heads for years. We bought them. And the feeling we expected — arrival, identity, having made it — surprisingly didn't show up.

“We bought the bags we thought would make us feel like we'd arrived. They didn't. They made us feel like everyone else.”

We'd spent years building toward our own identity, and the bag we bought to celebrate that threw us straight back into a herd. It wasn't made for us. It wasn't made in India. The online and offline market was full of bags carrying Western tags, and empty of a brand that actually represented who we are as individuals, made by people who look like us, in the country we're from.

The other reason we started

Indian craft is celebrated everywhere except where it comes from. We grew up around block printing, around fabric drying in the sun in Rajasthan — and we always knew it was extraordinary. What frustrated us is that it stayed boxed into 'festive', 'ethnic', 'traditional', while the rest of the world wears it as everyday fashion.

Ekara is our answer to that gap. We are a craft brand that currently makes bags — not a bag brand that happens to use craft. Indian, not ethnic. Made for the life you're actually living — coffee runs, work days, weekend plans. Not the festive shelf, the everyday arm.